Water Bear Games began as a project during Omaha’s Startup Weekend in September 2012. Marcus Ross, an avid consumer of tabletop games, had always wanted to create games of his own and employed the help of his cousin Cara Heacock, with her artistic and design abilities, to get Water Bear Games off the ground in 48 hours. The Startup Weekend team consisted of Marcus, Cara, a college-aged business major, and a graphic designer/developer. Once the event ended and Water Bear Games placed fifth out of eight teams, WBG dwindled to Marcus and Cara.
Most of the teams called it quits after the event was over, but Cara enjoyed creating games and illustrating them so much that she convinced Marcus to continue the project. With meetings about once every one or two weeks to brainstorm and create prototypes, Water Bear Games continued on.